How to analyze your Facebook Ad Results

Facebook's advertising platform is always changing. This is great for reporting and new features, but it can also be confusing when trying to understand the campaign results. You can Buy Facebook Accounts to promote your Business Ideas.

How to Analyze Results

It is important to start by naming your ads, campaigns, and ad sets early. This makes it easier to remember what each campaign, ad set, or ad is all about.

You will regret this later when you have too many campaigns in your ads manager and you can't filter them out. It sounds simple but it shouldn't take you long to find the right campaign or individual ad. Power Editor and Ads Manager should also be used to create custom reporting views.

You can take advantage of it:

• When you want to manage your ads, click on the box to the right.
• Click "customize columns".
• A pop-up will appear allowing you to modify the columns by selecting the metrics you wish displayed.
• You can save the view by ticking the box "save to preset".
• When you review your ad performance, select that view

Make sure you set up your Facebook pixel correctly before you attempt to analyze the results. Otherwise, you will not have important information or it may be inaccurate. If your Facebook pixel is correctly set up, the platform will only pull metrics like Website Purchases and Cost Per Website Purchase.

Calculating the ROI

You are only paying for Facebook ads because you expect to get some return on your investment (ROI). While it's easy for people to get distracted by the reach, impressions and link clicks, ROI is what really matters. How can you tell if your Facebook ads have a positive ROI?

To calculate your ROI, divide the total revenue from your campaign by the total ad spending. Let's take, for example, $500 spent on a Facebook paid campaign that generated $1,000 in sales. This would give me a ROI of 2.0 ($1,000/$500). This means that I receive $2 for every $1 that I spend on Facebook ads. It means that I could hypothetically make $4,000 if I invest $2,000 in this program.

This can be done in Facebook ads manager. Refer to the previous section for details on how to set-up custom reporting views. You can calculate ROI by using one of the custom reports views that you have set up.

Troubleshooting Red Flags 

Now that you have a better understanding of how to calculate the ROI of your Facebook campaigns, as well as what to look for when reviewing your campaign and ad sets, let's look at some red flags and possible solutions.

Low impressions: Your targeting may be too narrow if your ads don't get shown to enough people. Targeting takes place at the ad-set or ad-set level. You can edit the audience targeting by going to the ad set this ad is attached to. The estimated reach and audience size can be viewed.

Another reason could be that your ads aren’t scheduled to run as often as you would like. Check the schedule for an ad at ad-set and change it to include more days or times.

A third reason could be that your ads are not complying with Facebook's policies. Too much text in your ads is a common problem. Facebook may still display your ad but not to as many users.

Low click-through rates: Are your ads receiving enough impressions but not clicking?

Are your creative and copy relevant to the people you have set up? Are you able to test multiple versions of your ad copy, image, or video?

Your ads don't convert: It will depend on the campaign goal.

If your lead-form ads are not generating leads, it could be a problem. Make sure your ads follow best practices. Test your highest-converting offers.

If awareness campaigns are driving traffic to your site but visitors aren't converting well, make sure the landing page they're visiting is in line with the promises made by the ads.